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Pay-Per-Click -- Search Engine Marketing
Why Pay For Clicks?
Because it assures that your product or service appears in the prime positions of a search engine results page.
The only positions that matter to most people searching on the Internet.
"Google AdWords has become the default
modeof advertising for most small businesses."
- New York Times
__________________________
“Barlowe Interactive is one of the
most supportive internet marketing
consultancies that I have had the
pleasure to work with. Their expertise at
pay-per-click marketing has made them the one company I turn to
when any
PPC work comes my way”
- CEO, Hot Web Ideas
EVER MET A GOOGLE DOOFUS? | |
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THE POWER OF PAY: spend a little... get a lot back in return
Consider This:
Kicking and screaming, you finally agree to begin a Paid Search campaign, you know, those little ads you see on top or the side of the search engine results page, or on other content sites.
You research effective
keywords, then create engaging ads within a few well-defined, highly specified ad
groups. Within days, the ads generate enough clicks to your site to
allow you to begin determining how well it's working. After analyzing the data, you optimize your
campaign by adding/deleting certain keywords, editing ad content and
targeting, adjusting your keyword bids, and by editing the landing
pages on your Web site to increase the efficiency of your campaign.
The Results:
You soon begin to notice that your Google
Adwords campaign is producing revenue, via new customers,
greater than what you
are spending on ads. In effect, the ads have cost you nothing.This is the Power Of Paid Search.
A Successful Campaign
The success of a Google paid search campaign is largely dependent upon Web site content and how it directly relates to the content of the ads. Consider that a few minor changes to your site, coupled with edits to your bids and ad content, could make the difference between new business coming to your site... or going to the competition. But... the number one thing that affects the success of your paid campaign on Google Adwords is the Click Through Rate (CTR). If no one's clicking on your ad, after a while, Google just won't show it. Here's a video by one of Google's own, demonstrating how the process works:
Contact Us TodayIS ANYONE FINDING YOU ON THE INTERNET?
The Beauty Of Pay-Per-Click Advertising
You, the advertiser, only pay when a qualified prospect, who is
searching for your product or service, actually
clicks on
your ad and visits your site. Can you think of another form of
advertising that produces like this?
__________________________
Savvy
Business Owners Rely On Pay-Per-Click
In Addition To
Being The Most Cost-Effective, Measurable Form Of Advertising,
Pay-Per-Click Also Allows A Business To Determine Whether Their Web
Site, Or
Social Media Page, Will Effectively, And Efficiently, Convert Visitors
Into Clients Or Customers.
* Within
the first few days of the start of a campaign the results tell us which
changes should be implemented to maximize a site's ability to convert
visitors. A business owner may be certain that his or her page has
everything needed to convert a visitor, but in our experience, intuition
rarely matches reality. There are ALWAYS changes that need
to be made to a web site or social media page. Often, these changes have
an immediate, positive effect on a site's conversion rate. Sometimes,
the effects are dramatic.
__________________________
You can decide how much you want to pay
each time someone visits your
site. 15
cents per click? Maybe 35 cents… you decide how valuable each visitor to your site
is. Add to that:
campaign measurability that you won't find in other ad models, coupled with immediacy of results, and
you'll be hard-pressed to
find a more efficient use of
your ad dollars.
If you're doing business locally, should you pay
for your ads to
appear 25 miles away? If not, then use the power of geo-targeting to focus only on the specific zip
codes you want to promote to. Or target a 10-mile radius around your business. Whatever makes the most sense for
you.
Plus, you can set your ads to run
on certain days, and during specific times of the day. How do you know when to schedule
your ads? By examining the free analytics. As you hopefully see, pay-per-click is very
powerful.
And because of the low cost and potential
involved, it's
something that businesses need to utilize.
There's no reason not to try it. __________________________
No time to devote to learning about, and/or managing a
campaign? Let us to do it for
you.
Our rates are likely
well within your budget and our results are solid. We’ll get more interested visitors to your
site... in a hurry.
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