|
|
COPYWRITING: From Local Small Businesses To Major International Brands.
BIM's
team has produced copy for businesses you may know locally, as well as brands
the world relies on.
You've Heard Of The Funnel?
All the time and money in the world invested in communicating
with
customers and prospects won't make a bit of difference
if what you're
presenting them does not properly engage
them, and efficiently lead them
toward the action you
wish them to take. Visitors will come, have a quick
look, then bounce away into the night.
Often, into the open arms
of your competition.
|
Ask us how to
design a Website, Facebook Page, Or Blog that works.
|
* * * * * * *
Tim Ash at SiteTuners.com Offers Some Great Tips On Landing
Pages:
Optimizing and testing the key landing pages on your website
can have a dramatic impact on your online marketing profitability. But even
without testing, you can instantly skyrocket conversion rates by following
these 7 simple tips.
1) Remove Choices – Your landing page should be very focused
on your desired conversion action (whether it is a sale, download, form-fill,
or simply a click-through to another page). All other clickable links or choices
on the page should be eliminated or visually de-emphasized.
2) Keep Your Promises – Your visitors arrived from
somewhere, and an expectation was set before they even landed on your page.
This could have been in your pay-per-click ad, a third-party blog posting, or a
comparison shopping engine. Make sure that you understand the context from
which they arrived. It is critical to align the content of your landing page
with their intent and expectations.
3) Don’t Be Loud – Minimize visual distractions as much as
possible. Do not use a wide variety of font styles, colors, and sizes on your
page. Remove images and interactive rich-media content unless it directly
supports your conversion goal and is a clearly superior way of conveying
important information. Bland landing pages are often the best converting ones.
4) Reduce Anxiety – Unless your visitors know you very well,
which is usually not the case, you need to do everything possible to reduce
their anxiety about doing business with you. Do this by using safe shopping
seals, logos of trade associations, acceptable payment methods, and money-back
guarantee seals. These can all be powerful ways to make your visitors feel
safer.
5) Enhance Affinity – People want to feel an affinity for
your product or service. Liberally use logos of well-recognized client brands,
add the badges of media sources that have covered or mentioned your company,
and prominently display glowing testimonials from existing customers.
6) Have A Clear Call To Action – Have a prominent and clear
call to action. Spell out exactly what will happen when a visitor fills out the
form or clicks on the desired link. Don’t clutter the area around the call to
action; let it stand out by its isolation on the page.
7) Cut Down Your Text – People don’t read on the Web. Study
after study has shown that less content on a landing page leads to higher the
conversion rates. Ruthlessly edit your text down to simple headlines and short
bullet lists. Cut out the self-promoting marketing speak that people will not
read anyway. Detailed information can be linked to on supporting pages.
If you follow these 7 simple tips to improve your landing
pages, you are guaranteed to make your cash register ring more often.
*
* * * * * * *
We'll Create, Manage & Promote Your Blog So You Can
Concentrate On Business.